• Tuesday, June 4, 2013
  • |
  • 7:30am - 6:30pm
  • McGraw-Hill Conference Center
  • 1221 6th Avenue, 2nd Floor
  • |
  • N.Y., N.Y.




Networking Breakfast








  • Will Richmond - Editor and Publisher, VideoNuze




Is the Day-Part Dead? How to Connect With Today's Always On Audience


In the linear age, TV networks scheduled programs and viewers tuned in. Now the opposite is true for many online viewers; they watch when, where and how they want, leaving established and upstart content providers scrambling to figure out how to reach them. In this session, learn where audiences are and how to reach them as they increasingly dictate the terms of engagement.


  • Ken Lagana – SVP, Sales, CBS Interactive
  • J.R. McCabe – SVP, Video, Time, Inc.
  • Andrea Palmer – VP, Group Media Director, Digitas
  • Chris Smith – VP, Video and Mobile, Collective
  • Jonathan Carson – Former Global CEO, Digital, Nielsen (moderator)




The Art and Science of Audience Targeting: Optimizing the Video Ad Opportunity


Today video advertisers have more data available to reach their desired audiences than ever, making targeting and measurement the holy grail of video advertising. In this session, get insights about how data is being used to optimize the video ad spend and the value of publishers’ inventory. 


  • Christina Beaumier  VP, Product Development, Xaxis
  • Jeremy Ostermiller  CEO and Founder, Altitude Digital
  • Marco Parente  Product Leadership, Ad Viewability Products, Nielsen
  • Aleck Schleider – VP, Vertical Product and Data Solutions, Videology
  • Richard Glosser – President, Hilltop Digital (moderator)




Data-Powered Video Solutions That Drive Brand Lift and Performance


Video advertising is only as effective as the data behind it.  Learn from a ValueClick Video client case study that demonstrates how data-powered video campaigns can effectively drive higher performance. Learn how a national direct-marketing company successfully utilized video to increase sweepstakes registrations and user conversions while decreasing the effective cost per action.


  • Nancy Hall  SVP, Eastern Sales, ValueClick Media




Morning Networking Break

Presented by:





Fireside Chat


The NewFronts and Upfronts – Video Ad Spending In Transition


It’s that time of year, when billions of dollars of video advertising spending are on the line. With a raft of digital-only and established media companies showing off their offerings in the NewFronts, the competition for attention and spending is more intense than ever. Hear from two experts about what’s been learned so far, how spending is shaking out and what’s driving the market.


  • Michael Bologna – Director, Emerging Communications, GroupM
  • Adam Shlachter – SVP, Media, Digitas
  • Jim Nail – Principal Analyst, Forrester Research (moderator)




Debunking the Myths Of Video Advertising and Connected TV


Connected TVs are helping drive online video delivery into the living room itself, with an opportunity to reach consumers on the biggest screen, in a low clutter environment. Despite this, all kinds of myths surround CTVs today. In this session hear the latest CTV research, learn why CTV is working– and understand why it’s worth investing in now.


  • John Collins – Managing Director, Broadcast & iTV, Media Storm
  • Christie Hartbarger – VP, Strategic Alliances and Field Marketing, YuMe
  • Wendell Wenjen– Director, Advertising and Interactive TV Platforms, LG
  • Tom Morgan – CEO and Co-founder, Net2TV (moderator)




Understanding Video Private Exchanges


Growth estimates have the Video RTB market exceeding $1 billion dollars next year. As publishers and advertisers continue to migrate to these programmatic channels for buying and selling inventory, Private Exchanges for Video are providing a platform for effectively enabling efficient, data driven media sales at scale.  In this session you'll hear perspectives and key considerations from players on the supply and demand side as it relates to the "VPX" trend.


  • Alanna Gombert – Sr. Director of Programmatic & Trading, Conde Nast
  • Mukund Ramachandran – GM, Video, DataXu
  • Julius Ramirez – Director, Business Development, Turn
  • Brian Kane – Chief Operating Officer, LiveRail (moderator)




Drawing - Samsung 40 Inch LED Smart TV



  • Presented by: Anthony Risicato, GM, VideoHub Platform

12:35-1:20pm LUNCH




Anywhere TV: How Devices Are Driving an Explosion in Video Advertising



Smartphones, tablets, desktops, connected devices – there’s an explosion in the number of ways people can watch video today. All of this means increasing complexity – and opportunity - for content providers and advertisers, with a new wave of video advertising opportunities ahead. Learn how early adopters are already capitalizing on multi-screen viewing.


  • Rob Delacruz – GM, Connected TV and Mobile, AOL On
  • Cathi Kwon – Group Product Manager, Adobe Primetime
  • Betsy Morgan – President and Chief Strategy Officer, TheBlaze
  • Eric Shih - VP, Buiness Development, uLive, Scripps Networks Interactive
  • Colin Dixon – Chief Analyst and Founder, nScreenMedia (moderator)




Case Study: The Curious Case of Interactive Video


Join us as we review an actual campaign for the Cartoon Network Hall of Game Awards and learn how interactive creative generated buzz for the show and innovatively activated pint-sized consumers to vote. Understand why the entertainment industry has embraced interactive video, capitalizing on its power to engage audiences with native experiences. See the different ways viewers are consuming video and how television networks are taking advantage to connect with their audiences.  


  • Jack Flanagan – SVP, Sales, Innovid
  • Patty Everett – Associate Media Director - Digital, Turner Media Group 




Fireside Chat


Choices and Challenges: Architecting a Successful Cross-Media Strategy


Established media companies have never had more opportunities to engage with their audiences, but have also never had as many challenges in doing so. The relentless cycle of technology innovation and devices mean media executives must be smarter than ever about where to place their bets and how to drive incremental revenue. In this featured session, one of the key architects of NBCU’s digital cross-media growth and monetization strategy will share insights on how to succeed.


  • Lori Conkling  EVP, Strategy and Business Development, NBCUniversal
  • Will Richmond – Editor and Publisher, VideoNuze (interviewer)




Afternoon Networking Break

Presented by:





Programmatic Video 2013: A 360 Degree Assessment


Programmatic solutions are infusing data and automation into the video ad buying and selling process. While programmatic brings a range of benefits, it’s still early days and many in the market are still cautious. In this session, hear views about the current and future state of the programmatic video market from various stakeholders.


  • Teg Grenager – Founder and VP, Product, Adap.TV
  • Margenett Moore-Roberts – Video Advertising Strategy, Yahoo
  • Ray Romero – VP, Digital Media Activation, Horizon Media
  • Bill Lederer– CEO and Founder, MediaCrossing (moderator)




Using the Cloud to Simplify Targeted Advertising Across Devices



As online video experiences become more TV-like, seamlessly delivering targeted ads across devices has become a complex challenge. Now, by shifting technology integrations into the cloud, advertising can be simplified and also enable individually targeted ads regardless of device or screen. The result is a high-quality video experience, with the quality of the ads matching the quality of the content, for improved engagement and monetization. Join us in discussing this powerful solution resolving the video monetization dilemma.


  • Corey Halverson – Sr. Director, Product Management, Akamai Technologies




Monetizing On-Demand Video in a TV Media Buyer's World


The landscape of video has changed. The consumption of time-shifted content is abundant and moving across multiple platforms. How do the key players in the advertising ecosystem optimize on-demand video’s rapidly growing value? Are the lines between traditional TV and digital video blurred? When will on-demand advertising make the shift with the audiences? Who’s making the on-demand buy and sell- and is it sold like TV, or like digital?

  • Himesh Bhise - VP, New Video Services, Comcast
  • Jeff Minsky - Director, Emerging Media, OMD
  • Nick Troiano – President, BlackArrow
  • Ashley Swartz – CEO and Founder, Furious Minds (moderator)




Video Advertising in 2018: A Thought-Leader Debate


With so much happening these days, it’s a fool’s errand to try predicting what video advertising will look like 5 years from now. But that’s the core question that will be put to our thought-leaders as they debate the key consumer behaviors, market dynamics, technology/device shifts and business models that will shape the next 5 years. Expect a spirited debate about what’s ahead and a perfect lead-in to cocktails!


  • Jeremy Allaire – Executive Chairman, Brightcove
  • Kathryn Friedrich – Head of Video Strategy, YouTube
  • Jeremy Lockhorn – VP, Emerging Media, Razorfish
  • Brett Wilson – CEO and Co-founder, TubeMogul
  • Jeremiah Zinn – EVP, Digital Products, Viacom Media Networks
  • Will Richmond – Editor and Publisher, VideoNuze (moderator)




Cocktails and Networking

Presented By: