Video Advertising Summit ONLINE VIDEO ADVERTISING SUMMIT
  • Tuesday, June 4, 2013
  • |
  • 7:30am - 6:30pm
  • McGraw-Hill Conference Center
  • 1221 6th Avenue, 2nd Floor
  • |
  • N.Y., N.Y.

Program

   

7:30-8:30am

Networking Breakfast

 

 

 

8:30-8:45am

 

Welcome

 

  • Will Richmond - Editor and Publisher, VideoNuze
 

 

8:45-9:25am

 

Is the Day-Part Dead? How to Connect With Today's Always On Audience

 

In the linear age, TV networks scheduled programs and viewers tuned in. Now the opposite is true for many online viewers; they watch when, where and how they want, leaving established and upstart content providers scrambling to figure out how to reach them. In this session, learn where audiences are and how to reach them as they increasingly dictate the terms of engagement.

 

  • Ken Lagana – SVP, Sales, CBS Interactive
  • J.R. McCabe – SVP, Video, Time, Inc.
  • Andrea Palmer – VP, Group Media Director, Digitas
  • Chris Smith – VP, Video and Mobile, Collective
  • Jonathan Carson – Former Global CEO, Digital, Nielsen (moderator)
 

 

9:25-10:00am

 

The Art and Science of Audience Targeting: Optimizing the Video Ad Opportunity

 

Today video advertisers have more data available to reach their desired audiences than ever, making targeting and measurement the holy grail of video advertising. In this session, get insights about how data is being used to optimize the video ad spend and the value of publishers’ inventory. 

 

  • Christina Beaumier  VP, Product Development, Xaxis
  • Jeremy Ostermiller  CEO and Founder, Altitude Digital
  • Marco Parente  Product Leadership, Ad Viewability Products, Nielsen
  • Aleck Schleider – VP, Vertical Product and Data Solutions, Videology
  • Richard Glosser – President, Hilltop Digital (moderator)
 

 

10:00-10:15am

 

Data-Powered Video Solutions That Drive Brand Lift and Performance

 

Video advertising is only as effective as the data behind it.  Learn from a ValueClick Video client case study that demonstrates how data-powered video campaigns can effectively drive higher performance. Learn how a national direct-marketing company successfully utilized video to increase sweepstakes registrations and user conversions while decreasing the effective cost per action.

 

  • Nancy Hall  SVP, Eastern Sales, ValueClick Media
 

 

10:15-10:40am

 

Morning Networking Break

Presented by:

 

 

10:40-11:20am

 

Fireside Chat

 

The NewFronts and Upfronts – Video Ad Spending In Transition

 

It’s that time of year, when billions of dollars of video advertising spending are on the line. With a raft of digital-only and established media companies showing off their offerings in the NewFronts, the competition for attention and spending is more intense than ever. Hear from two experts about what’s been learned so far, how spending is shaking out and what’s driving the market.

 

  • Michael Bologna – Director, Emerging Communications, GroupM
  • Adam Shlachter – SVP, Media, Digitas
  • Jim Nail – Principal Analyst, Forrester Research (moderator)
 

 

11:20-11:50am

 

Debunking the Myths Of Video Advertising and Connected TV

 

Connected TVs are helping drive online video delivery into the living room itself, with an opportunity to reach consumers on the biggest screen, in a low clutter environment. Despite this, all kinds of myths surround CTVs today. In this session hear the latest CTV research, learn why CTV is working– and understand why it’s worth investing in now.

 

  • John Collins – Managing Director, Broadcast & iTV, Media Storm
  • Christie Hartbarger – VP, Strategic Alliances and Field Marketing, YuMe
  • Wendell Wenjen– Director, Advertising and Interactive TV Platforms, LG
  • Tom Morgan – CEO and Co-founder, Net2TV (moderator)
 

 

11:50-12:20pm

 

Understanding Video Private Exchanges

 

Growth estimates have the Video RTB market exceeding $1 billion dollars next year. As publishers and advertisers continue to migrate to these programmatic channels for buying and selling inventory, Private Exchanges for Video are providing a platform for effectively enabling efficient, data driven media sales at scale.  In this session you'll hear perspectives and key considerations from players on the supply and demand side as it relates to the "VPX" trend.

 

  • Alanna Gombert – Sr. Director of Programmatic & Trading, Conde Nast
  • Mukund Ramachandran – GM, Video, DataXu
  • Julius Ramirez – Director, Business Development, Turn
  • Brian Kane – Chief Operating Officer, LiveRail (moderator)
 

 

12:20-12:35pm

 

Drawing - Samsung 40 Inch LED Smart TV

 

 

  • Presented by: Anthony Risicato, GM, VideoHub Platform
 

 
12:35-1:20pm LUNCH
 

 

1:20-1:55pm

 

Anywhere TV: How Devices Are Driving an Explosion in Video Advertising

 

 

Smartphones, tablets, desktops, connected devices – there’s an explosion in the number of ways people can watch video today. All of this means increasing complexity – and opportunity - for content providers and advertisers, with a new wave of video advertising opportunities ahead. Learn how early adopters are already capitalizing on multi-screen viewing.

 

  • Rob Delacruz – GM, Connected TV and Mobile, AOL On
  • Cathi Kwon – Group Product Manager, Adobe Primetime
  • Betsy Morgan – President and Chief Strategy Officer, TheBlaze
  • Eric Shih - VP, Buiness Development, uLive, Scripps Networks Interactive
  • Colin Dixon – Chief Analyst and Founder, nScreenMedia (moderator)
 

 

1:55-2:15pm

 

Case Study: The Curious Case of Interactive Video

 

Join us as we review an actual campaign for the Cartoon Network Hall of Game Awards and learn how interactive creative generated buzz for the show and innovatively activated pint-sized consumers to vote. Understand why the entertainment industry has embraced interactive video, capitalizing on its power to engage audiences with native experiences. See the different ways viewers are consuming video and how television networks are taking advantage to connect with their audiences.  

 

  • Jack Flanagan – SVP, Sales, Innovid
  • Patty Everett – Associate Media Director - Digital, Turner Media Group 
 

 

2:15-2:55pm

 

Fireside Chat

 

Choices and Challenges: Architecting a Successful Cross-Media Strategy

 

Established media companies have never had more opportunities to engage with their audiences, but have also never had as many challenges in doing so. The relentless cycle of technology innovation and devices mean media executives must be smarter than ever about where to place their bets and how to drive incremental revenue. In this featured session, one of the key architects of NBCU’s digital cross-media growth and monetization strategy will share insights on how to succeed.

 

  • Lori Conkling  EVP, Strategy and Business Development, NBCUniversal
  • Will Richmond – Editor and Publisher, VideoNuze (interviewer)
 

 

2:55-3:20pm

 

Afternoon Networking Break

Presented by:

 

 

3:20-4:00pm

 

Programmatic Video 2013: A 360 Degree Assessment

 

Programmatic solutions are infusing data and automation into the video ad buying and selling process. While programmatic brings a range of benefits, it’s still early days and many in the market are still cautious. In this session, hear views about the current and future state of the programmatic video market from various stakeholders.

 

  • Teg Grenager – Founder and VP, Product, Adap.TV
  • Margenett Moore-Roberts – Video Advertising Strategy, Yahoo
  • Ray Romero – VP, Digital Media Activation, Horizon Media
  • Bill Lederer– CEO and Founder, MediaCrossing (moderator)
 

 

4:00-4:15pm

 

Using the Cloud to Simplify Targeted Advertising Across Devices

 

 

As online video experiences become more TV-like, seamlessly delivering targeted ads across devices has become a complex challenge. Now, by shifting technology integrations into the cloud, advertising can be simplified and also enable individually targeted ads regardless of device or screen. The result is a high-quality video experience, with the quality of the ads matching the quality of the content, for improved engagement and monetization. Join us in discussing this powerful solution resolving the video monetization dilemma.

 

  • Corey Halverson – Sr. Director, Product Management, Akamai Technologies
   

 

4:15-4:45pm

 

Monetizing On-Demand Video in a TV Media Buyer's World

 

The landscape of video has changed. The consumption of time-shifted content is abundant and moving across multiple platforms. How do the key players in the advertising ecosystem optimize on-demand video’s rapidly growing value? Are the lines between traditional TV and digital video blurred? When will on-demand advertising make the shift with the audiences? Who’s making the on-demand buy and sell- and is it sold like TV, or like digital?


  • Himesh Bhise - VP, New Video Services, Comcast
  • Jeff Minsky - Director, Emerging Media, OMD
  • Nick Troiano – President, BlackArrow
  • Ashley Swartz – CEO and Founder, Furious Minds (moderator)
 

 

4:45-5:30pm

 

Video Advertising in 2018: A Thought-Leader Debate

 

With so much happening these days, it’s a fool’s errand to try predicting what video advertising will look like 5 years from now. But that’s the core question that will be put to our thought-leaders as they debate the key consumer behaviors, market dynamics, technology/device shifts and business models that will shape the next 5 years. Expect a spirited debate about what’s ahead and a perfect lead-in to cocktails!

 

  • Jeremy Allaire – Executive Chairman, Brightcove
  • Kathryn Friedrich – Head of Video Strategy, YouTube
  • Jeremy Lockhorn – VP, Emerging Media, Razorfish
  • Brett Wilson – CEO and Co-founder, TubeMogul
  • Jeremiah Zinn – EVP, Digital Products, Viacom Media Networks
  • Will Richmond – Editor and Publisher, VideoNuze (moderator)
 

 

5:30-6:30pm

 

Cocktails and Networking

Presented By:

 

 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
 
 
 
   
   

Premier Partners

  • Akamai
  • Adap.TV
  • ValueClick
  • TubeMogul
  • YuMe
  • Adobe Primetime

Headline Partners

  • VideoHub
  • BlackArrow
  • Collective
  • Altitude Digital
  • Live Rail
  • Videology
  • Innovid
  • AOL On Network

Branding Partners

  • Extreme Reach
  • Real Media
  • Mixpo
  • EXPO

Public Relations Partner

  • MWW

Media Partners

  • ReelSEO
  • NATPE
  • The Diffusion Group
  • Web Video Marketing Council
  • AdMonsters